Tsim Sha Tsui Mira Place | Mira Place and Tottori Prefecture join hands to present the first large-scale official 'Tottori Direct Food and Play Festival' in Hong Kong

Description

This early autumn, Tsim Sha Tsui Mira Place will join hands with Tottori Prefecture to present the 'Direct Food and Play Festival from Tottori', offering a large-scale official 'Best of Tottori' experience to Hong Kong fans of Japan from now until 7 October, allowing them to experience the local food, play, shopping and culture of Tottori before their next visit there! As a hub for nearly 30 Japanese brands, Mira Place has hosted autumn festival cultural experiences for five consecutive years, and this year it is collaborating with Tottori Prefecture for the first time to transform the mall's atrium into Tottori Prefecture, perfectly presenting Tottori's specialty foods, products, and popular anime character photo spots!

The Food and Play Festival features 'The Four Bests':

1. Best Food! Immersive Tottori Street Food Experience: Indulge in Local Specialties on Weekends

From now until 7 October, every weekend, the atrium of Mira Place will be transformed into a Japanese-style 'Tottori Gourmet Alley by Kyushubanchō', recreating the lively atmosphere of Tottori's streets; the venue will feature Japanese decorations, traditional lanterns, and wooden stalls, evoking the festive atmosphere of Japanese festivals, allowing customers to feel as if they are in a Tottori festival stall. The Gourmet Alley will offer a selection of Tottori's soul foods, including sweet and smooth milk pudding made with Tottori's famous '20th Century Pear', customisable Daisen cream rolls, and flavourful cheese crab rice korokke, among others. Take a short trip on the weekend, savour the soul foods of Tottori, and treat yourself!

2. Best Buys! 'Direct from Tottori' Zone: Exclusive Selection of Tottori Food, Groceries, and Anime Merchandise to Cure Homesickness for Japan

Mira Place has collaborated with Tottori Prefecture's most representative and popular milk brand - Daisen Milk and Japanese ingredient and grocery direct delivery brand Nine Seafood to launch the 'Direct from Tottori' zone, offering exclusive Tottori delicacies and lifestyle products to satisfy the 'homesickness' of Hong Kong's Japanese culture enthusiasts. Must-buy products include: Tottori Prefecture's most representative dairy brand, Daisen Milk, will be introducing the Double Layer Milk Bar and Shiro Rose Milk Ice Cream, which are sold in Hong Kong for the first time, while the No. 1 popular Shiro Rose Fresh Milk and Shiro Rose Milk Cream Rolls will offer a rich and creamy taste experience, and there will also be various milk box-shaped lifestyle products; Nine Seafood will feature a range of popular foods and lifestyle products directly from Tottori, including the Tottori specialty 20th Century Pear Kirara Jelly, the aromatic Tottori Sand Dunes Coffee Cookies, and the light and crispy Tottori Grilled Pine Leaf Crab Cookies, among other unique souvenirs. Whether you are a gourmet missing Japan, or an enthusiast eager to explore new flavours, you are sure to find your favourite items and bring home the charm of Tottori! In addition to satisfying your taste buds, there will also be popular anime merchandise, featuring exclusive must-have items for fans, including: Japanese popular anime CHIIKAWA Shimane limited-edition keychains, GeGeGe no Kitarō x Hello Kitty short cups, and Tottori's signature crab postcards, among others. Anime fans should not miss the opportunity to purchase these commemorative items and create memories of this 'journey'!

3. Best Photo Spots! Pilgrimage to the Birthplace of Classic Anime Characters and Board the Giant Tottori Fishing Boat: Immerse Yourself in the Dual Charm of Anime and Fishing Port

Tottori Prefecture is known as the 'Manga Kingdom' and is the hometown of manga artists Gosho Aoyama, the creator of the popular anime series 'Detective Conan', and Shigeru Mizuki, the creator of 'GeGeGe no Kitarō'. The vast manga fans will make a pilgrimage to the birthplace of these manga masters. This time, 'Mira Place x Tottori Prefecture' has infused the atrium with two classic anime elements, allowing visitors to immerse themselves in the fantasy atmosphere of manga and relive their childhood memories! Hokuei-cho is the hometown of Gosho Aoyama, and the nearby Yurahama Station is affectionately known as 'Conan Station'. 'Mira Place x Tottori Prefecture' has brought the station to the atrium, waiting for fans to transform into members of the Detective Conan Junior Detective Team, join forces to unravel the mystery, and uncover the truth! On the other hand, at the GeGeGe no Kitarō photo spot, the mall has also brought the 'Mizuki Shigeru Road', a must-visit photo spot in Tottori Prefecture, to the atrium, with the protagonists 'Kitarō' and 'Eyeball Father' in residence, instantly evoking the thick atmosphere of the 'GeGeGe no Kitarō' manga, as if stepping into a mysterious world of monsters.

Photo Spot (1) Detective Conan Photo Spot

'There is only one truth!' Tottori Prefecture is the hometown of the author of 'Detective Conan', and 'Mira Place x Tottori Prefecture' has brought the famous Yurahama Station, also known as 'Conan Station', to the atrium. Conan stands at the station, waiting for everyone to discover the truth together! ©️Mizuki Productions

Photo Spot (2) GeGeGe no Kitarō Photo Spot

'Mira Place x Tottori Prefecture' has recreated the 'Mizuki Shigeru Road', a must-visit spot in Tottori Prefecture. The lampposts along the road are covered with 'Eyeball Father', exuding a monster-filled atmosphere. Fans are welcome to take photos with 'Kitarō' and 'Eyeball Father' and enter the secret monster landscape. ©Gosho Aoyama/Shogakukan

But that's not all! To allow everyone to fully immerse themselves in the Japanese atmosphere, a special dining area designed as a giant Tottori fishing boat has been set up, allowing customers to board the boat as if it were sailing from Tottori Prefecture to Mira Place, enjoying the unique charm of Tottori Fishing Port.

Photo Spot (3) 'Giant Tottori Fishing Boat'

As a foodie, you can't miss the 'Tottori Gourmet Alley by Kyushubanchō'! Next to it is the giant Tottori fishing boat sailing from Tottori Prefecture to Mira Place, transformed into a dining area where you can enjoy the food, take photos, and experience the unique charm of the Tottori Fishing Port.

4. Best Activities! Tottori Tourist Information Centre Game Experience and Weekend Sake Workshop

Don't miss the weekend-only appearance, giving you a condensed tour of Tottori, including playing the 'Tottori Crab Stacking Game' at the Tottori Tourist Information Centre and exploring Tottori's tourist attractions, with the famous Matsuba crab of Tottori as the main theme. Just follow the designated social media platform and complete the challenge within the time limit to receive a cute crab claw pen or crab keychain! Quantities are limited, available while stocks last; in addition, there will be three limited-time weekend sake workshops on 1 and 3 October, introducing the delicious secrets of Tottori sake, allowing you to explore the unique charm of Tottori Prefecture and gain a deeper understanding of the essence of the local sake culture. The Tottori Sake Workshop will be hosted by 'Sake Tabiko', introducing different styles of Japanese sake and the characteristics of Tottori Prefecture's sake, letting you fall in love with Tottori sake with just one sip!

Encore: Mira Place 'Rewards' You with 3 Exclusive Privileges

While immersing yourself in the Tottori experience in the atrium, Mira Place is also launching 'Rewards' with 3 exclusive privileges, including: a collaboration with Menya Ippeian to present the limited-time 'Ippeian x Tottori Prefecture Sake Festival', featuring 3 types of Tottori Prefecture sake, and offering a 20% discount on selected snacks with the purchase of designated Tottori Prefecture sake. Snacks include: Grilled Skewers Platter HK$87 (original price HK$108), Scallion Negi Maguro Aburi HK$88 (original price HK$110), and Ippeian Fried Chicken HK$55 (original price HK$68), perfect for gatherings with friends!

There is also a Double Reward for consumption! Mi+ App members can redeem a cup of 'Daisen Milk' Shiro Rose Milk Ice Cream or a Double Layer Milk Bar, which is a must-try for dessert lovers, with 10 M Points and an additional HK$10. In addition, customers who present any same-day single receipt from a Japanese brand tenant in the mall at the atrium can enjoy a HK$5 cash voucher with a minimum spend of HK$80; and receive a limited-edition 'Mira Place x Tottori Prefecture' eco-bag with a minimum spend of HK$250 at the atrium pop-up stores. The privileges combine gourmet, shopping, and collection, so don't miss out!

Mi+ App members can redeem a cup of Shiro Rose Milk Ice Cream or a Double Layer Milk Bar with 10 M Points and an additional HK$10.

Shop at the atrium pop-up stores with a minimum spend of HK$250 to receive a limited-edition 'Mira Place x Tottori Prefecture' eco-bag.

Mira Place 'Direct Food and Play Festival from Tottori' Event Details

Date: Now until 7 October

Time: 12:00nn – 8:00pm (until 9:00pm on Fridays, Saturdays, and public holidays)

Venue: Mira Place B1 Atrium

Entry: Free

Remarks: 'Tottori Gourmet Alley by Kyushubanchō' and 'Tottori Tourist Information Centre' will have special opening hours as follows.

Tottori Gourmet Alley by Kyushubanchō

Date: Now until 7 October (Fridays to Sundays and 1 October)

Time: 12:00nn – 8:00pm (5:00pm – 9:00pm on Fridays)

Tottori Tourist Information Centre 'Tottori Crab Stacking Game'

Date: Now until 7 October (Fridays to Sundays and public holidays)

Time: 12:00nn – 8:00pm (5:00pm – 9:00pm on Fridays)

Entry: Free. Must follow the designated Mira Place and Tottori Prefecture Hong Kong social media accounts to participate in the 'Tottori Crab Stacking Game' once. Complete the task and receive a small gift. Each person can only participate once, and gifts are available while stocks last.

*The activity is subject to terms and conditions. Mira Place reserves the right of final decision in case of any disputes.

Weekend Sake Workshop

Date: 1 October (Wednesday; 4:00pm – 5:00pm) and 3 October (Friday; 7:00pm – 8:00pm)

Venue: Mira Place B1 Atrium

Entry: Free. Pre-registration is required via the Mira Place event webpage. *Workshop places are limited and available on a first-come, first-served basis. For event details and registration, please visit the Mira Place event webpage.